GuyNoir
Well-Known Member
First off, great job, TRF'ers, on the feedback on NAR membership costs and benefits. Some comments culled from many messages now follow:
JRThro wrote:
>> Would the NAR consider selling subscriptions to "Sport Rocketry"
I guess I dont see how this helps the NAR have more members. I think its likely to produce the opposite result. I havent run an economic analysis of it, but suspect I cant charge a price that works for both potential buyers, i.e. low enough to induce them to buy, and the NAR, i.e. returns sufficient funds to the NAR treasury to fund other NAR programs.
Having said that, Ill go off ans play with some numbers.
>> That might reduce the "sticker shock"
Agree that a lower price would help sell more, but that dues number was set to make sure the Association doesnt go broke. When you add up the cost of the printing, postage, HQ, insurance, etc., and project that out over a 5 year horizon, thats the price that keeps us in business.
Dbarrm wrote:
>> I have talked with my stepsons Boy Scout troup and will be doing SPACE
>> EXPLORATION MERIT BADGE
Many NAR sections happily support scouts in earning this badge. From a strictly NAR perspective, I think we get two things from this outreach: (a) positive public PR; having the scouts on your side is never a bad thing! (b) the opportunity to recruit new members; but I think scouts fall under my Rule of Tens. You have to fly a lot of scouts to get one new member in the local rocket club (theyre busy with scouting after all)
>> If every club put a little ad in the paper for a launch.
NAR sections (and other local clubs) should take advantage of the community calendar in their local newspaper. See https://nar.org/sectguide/NARnewsect1.html for more ideas on this subject.
Bsexton wrote:
>> The first thing that strikes me about this small thread is the number of active
>> rocketry hobbyists on TRF that do not belong to the NAR. . . .
>> what would the NAR have to offer you that they don't already
and
>> would it be worth offering a "trial" 3-month membership in the NAR
For TRFs who are active (more than 4 launches per year, say) but not NAR members, try answering two questions for me:
(a) if you could get a membership in a rocketry organization, what are the top two things that membership would give you, and
(b) how much are you willing to pay for that??
>> I believe something like this was done with the Fly Rockets campaign
Yes. It was spectacularly unsuccessful. We sold less than a dozen of the trial memberships. That tells me we had an unappealing combination of costs and benefits.
Powderburner wrote:
>> posed by lack of available launch fields. I see that as the single biggest
>> problem our hobby faces.
>> Close on the heels of that is the problem with trying to convince a city
>> government to specifically allow (in the form of written rules) model rocketry inside
>> city limits and on city property.
and
>> our current/modern mentality (anti-liability, anti-terrorism, anti-anything
>> new and different) is solidly in place in the bureaucrat's minds and can be
>> a tough obstacle to overcome.
Try https://nar.org/pdf/hobby_overview.pdf as a place to start explaining the legal and safety mechanics to officials. Reminding the local fire marshall that rocketry is supported in NFPA Code can also helpful.
illini wrote:
>> Here in Northern Virginia the local Astronomy Club has about 700-800 members,
>> but I would guess far fewer than half of those are *active* observers
A good point. In most nonprofit membership organizations, less than half the folks are regular participants. During my time as an NAR section president, we had one family that faithfully showed up for our annual Labor Day demonstration launch, but never attended any other events!
cls wrote:
>> for example, in my home city, the fire marshall has told us he doesn't have
>> any problem with model rockets, none at all. but even with that ringing
>> endorsement we can't convince the city council to even consider letting a
>> NAR club set up in a park once a month.
Two suggestions here.
Find one member of the city council that might be sympathetic. Maybe theyve got a kid in a scout troop or theyve been exposed to rocketry in school. Get that person to let you fly a demo for either the council or someone inside the government (police chief?). Let the insiders see for themselves what you want to do. In all the time Ive been involved in rocketry, I never have seen this approach fail to open up fields.
Second approach is to find out under what terms, conditions, and ordinances others use the park. If youre a taxpayer, then you have an equal right to access public lands. Soccer teams use the fields, right? They probably do so under some arrangement with the city. You should have equal rights of access. Find the procedures and laws on the books that control that access, then comply with them for a rocket launch.
>> so it would be really great to have some help from NAR for developing flying fields.
>> statistics on safety, testimonials, guidance for dealing with "city hall",
>> panel discussion from people who've tried and succeeded (and failed), we need all of it.
See some of the links above, and then also start at https://nar.org/sectguide/index.html and go from there.
Micromeister wrote:
>> Even with all this focus its an up hill fight getting these new flyer to our
>> monthly launches in Middletown, Maryland about 75 miles or about an
>> hour and 15 minutes from most of there homes.
Dont have any good ideas about the kid transportation problem.
>> Bunny mentioned the NAR is looking for the other 15000 people flying
>> models more then a couple packs of motors. Humm! so the NAR is saying
>> we can't reach three quarters of the repeat flyers that have been identified.
>> That is NOT good. The National Orginizations need to spend much more of
>> our resources on pubic service messages, Ads, Posters for libraries and other
>> public displays to get the word out that "Flying Rockets is a fun". If we
>> spent a 1/3 of what were throwning to the toilet now I'm sure we'ed have
>> fewer problems with the feds.
(a) I dont think the feds were fighting in the courts give a rats patooie about our hobby, and certainly some of them think wed be better off without it.
(b) The 15,000 figure is my estimate, and the actual number could be higher or lower
(c) If I took 1/3 of the $300,000 spent by both NAR and TRA over the past 5 years to run an ad campaign, what would be the nature of said campaign? Pretend you have $20,000 to spend annually. Where do you go and what do you advertise? Is the campaign designed to raise public awareness of the safety and benefits of the hobby, to sell NAR memberships or both?
>> Why aren't the Mod-Roc manufacturers doing more advertising?
They dont have to do mass advertising. Estes isnt selling to the consumer directly. Theyre selling to the buyers in chain stores, like Wal-Mart.
>> C) I like Sport Rocketry Mag... Worth at most 20.00/yr...
It costs more than that for us to print it, John!
Darian Rachal wrote:
>> I'm not sure this is still done, but at one time there was information about joining the
>> NAR in each Estes kit. That was probably the best chance the NAR had for
>> increasing membership.
Theres limited mention of the NAR, including our website, in Estes kits. However, I have no control over the content, size or placement of that message. Since the information is also no longer on a separate flyer, but embedded with other ads for Estes products, the ad is largely ineffective. I unfortunately have the membership source data to demonstrate that this avenue has been in steady decline for the past decade.
Silverleaf wrote:
>> Perhaps the NAR could create a seperation between class of ADULT membership
What combination of services and price would appeal to those not ready to step up to full membership?
Jflis wrote:
>> what *about* the health of the hobby? My personal opinion (no data to support this,
>> just an observation) is that it is not as healthy (per capita) as it was in the 60's and
>> 70's. Two reasons that I see is 1) the state of our space program and how it is
>> persceived by the media and 2) the ultra cautious, PC society that we have built.
Agreed on all points.
>> As to the cost of NAR membership. I think it needs to be re-reviewed.
The NAR Board conducts a financial review at every meeting. One thing John Worth, retired Executive Director of the AMA taught me was that an organization cant support its mission and activities if its going broke. Unless we either cut services or raised more money, we had no choice but to raise dues when we did. I didnt like doing it, and Im not happy about it, but it beats being bankrupt.
I will however give more thought to this idea of limited memberships. I hesitate only because I dont know the right mix of price and service to make it work yet.
texasck1 wrote:
>>I know in an earlier thread, the guy from NAR (I don't know his name)
Uh, that would be me (grin)
>> Offer something that is of real value to the beginner and experienced
>> rocketeer alike. Their greatest strength is not the insurance, but the wealth of
>> experience that the members have.
Ok, so how do I package it and then get people to pay for it? The only successful example I know of for website delivery of expertise is the Wall Street Journal. Other newspapers, who are selling their expertise in explaining the events of the day, cant get people to pay to access their sites. They run those sites to sell ad space to others who want to reach the papers readers, and to support print subscribers. At best, they break even on the deal.
I think this analysis of selling expertise is spot on, but I be darned if I know how to build an organization around it and cover the costs of doing it.
JRThro wrote:
>> Would the NAR consider selling subscriptions to "Sport Rocketry"
I guess I dont see how this helps the NAR have more members. I think its likely to produce the opposite result. I havent run an economic analysis of it, but suspect I cant charge a price that works for both potential buyers, i.e. low enough to induce them to buy, and the NAR, i.e. returns sufficient funds to the NAR treasury to fund other NAR programs.
Having said that, Ill go off ans play with some numbers.
>> That might reduce the "sticker shock"
Agree that a lower price would help sell more, but that dues number was set to make sure the Association doesnt go broke. When you add up the cost of the printing, postage, HQ, insurance, etc., and project that out over a 5 year horizon, thats the price that keeps us in business.
Dbarrm wrote:
>> I have talked with my stepsons Boy Scout troup and will be doing SPACE
>> EXPLORATION MERIT BADGE
Many NAR sections happily support scouts in earning this badge. From a strictly NAR perspective, I think we get two things from this outreach: (a) positive public PR; having the scouts on your side is never a bad thing! (b) the opportunity to recruit new members; but I think scouts fall under my Rule of Tens. You have to fly a lot of scouts to get one new member in the local rocket club (theyre busy with scouting after all)
>> If every club put a little ad in the paper for a launch.
NAR sections (and other local clubs) should take advantage of the community calendar in their local newspaper. See https://nar.org/sectguide/NARnewsect1.html for more ideas on this subject.
Bsexton wrote:
>> The first thing that strikes me about this small thread is the number of active
>> rocketry hobbyists on TRF that do not belong to the NAR. . . .
>> what would the NAR have to offer you that they don't already
and
>> would it be worth offering a "trial" 3-month membership in the NAR
For TRFs who are active (more than 4 launches per year, say) but not NAR members, try answering two questions for me:
(a) if you could get a membership in a rocketry organization, what are the top two things that membership would give you, and
(b) how much are you willing to pay for that??
>> I believe something like this was done with the Fly Rockets campaign
Yes. It was spectacularly unsuccessful. We sold less than a dozen of the trial memberships. That tells me we had an unappealing combination of costs and benefits.
Powderburner wrote:
>> posed by lack of available launch fields. I see that as the single biggest
>> problem our hobby faces.
>> Close on the heels of that is the problem with trying to convince a city
>> government to specifically allow (in the form of written rules) model rocketry inside
>> city limits and on city property.
and
>> our current/modern mentality (anti-liability, anti-terrorism, anti-anything
>> new and different) is solidly in place in the bureaucrat's minds and can be
>> a tough obstacle to overcome.
Try https://nar.org/pdf/hobby_overview.pdf as a place to start explaining the legal and safety mechanics to officials. Reminding the local fire marshall that rocketry is supported in NFPA Code can also helpful.
illini wrote:
>> Here in Northern Virginia the local Astronomy Club has about 700-800 members,
>> but I would guess far fewer than half of those are *active* observers
A good point. In most nonprofit membership organizations, less than half the folks are regular participants. During my time as an NAR section president, we had one family that faithfully showed up for our annual Labor Day demonstration launch, but never attended any other events!
cls wrote:
>> for example, in my home city, the fire marshall has told us he doesn't have
>> any problem with model rockets, none at all. but even with that ringing
>> endorsement we can't convince the city council to even consider letting a
>> NAR club set up in a park once a month.
Two suggestions here.
Find one member of the city council that might be sympathetic. Maybe theyve got a kid in a scout troop or theyve been exposed to rocketry in school. Get that person to let you fly a demo for either the council or someone inside the government (police chief?). Let the insiders see for themselves what you want to do. In all the time Ive been involved in rocketry, I never have seen this approach fail to open up fields.
Second approach is to find out under what terms, conditions, and ordinances others use the park. If youre a taxpayer, then you have an equal right to access public lands. Soccer teams use the fields, right? They probably do so under some arrangement with the city. You should have equal rights of access. Find the procedures and laws on the books that control that access, then comply with them for a rocket launch.
>> so it would be really great to have some help from NAR for developing flying fields.
>> statistics on safety, testimonials, guidance for dealing with "city hall",
>> panel discussion from people who've tried and succeeded (and failed), we need all of it.
See some of the links above, and then also start at https://nar.org/sectguide/index.html and go from there.
Micromeister wrote:
>> Even with all this focus its an up hill fight getting these new flyer to our
>> monthly launches in Middletown, Maryland about 75 miles or about an
>> hour and 15 minutes from most of there homes.
Dont have any good ideas about the kid transportation problem.
>> Bunny mentioned the NAR is looking for the other 15000 people flying
>> models more then a couple packs of motors. Humm! so the NAR is saying
>> we can't reach three quarters of the repeat flyers that have been identified.
>> That is NOT good. The National Orginizations need to spend much more of
>> our resources on pubic service messages, Ads, Posters for libraries and other
>> public displays to get the word out that "Flying Rockets is a fun". If we
>> spent a 1/3 of what were throwning to the toilet now I'm sure we'ed have
>> fewer problems with the feds.
(a) I dont think the feds were fighting in the courts give a rats patooie about our hobby, and certainly some of them think wed be better off without it.
(b) The 15,000 figure is my estimate, and the actual number could be higher or lower
(c) If I took 1/3 of the $300,000 spent by both NAR and TRA over the past 5 years to run an ad campaign, what would be the nature of said campaign? Pretend you have $20,000 to spend annually. Where do you go and what do you advertise? Is the campaign designed to raise public awareness of the safety and benefits of the hobby, to sell NAR memberships or both?
>> Why aren't the Mod-Roc manufacturers doing more advertising?
They dont have to do mass advertising. Estes isnt selling to the consumer directly. Theyre selling to the buyers in chain stores, like Wal-Mart.
>> C) I like Sport Rocketry Mag... Worth at most 20.00/yr...
It costs more than that for us to print it, John!
Darian Rachal wrote:
>> I'm not sure this is still done, but at one time there was information about joining the
>> NAR in each Estes kit. That was probably the best chance the NAR had for
>> increasing membership.
Theres limited mention of the NAR, including our website, in Estes kits. However, I have no control over the content, size or placement of that message. Since the information is also no longer on a separate flyer, but embedded with other ads for Estes products, the ad is largely ineffective. I unfortunately have the membership source data to demonstrate that this avenue has been in steady decline for the past decade.
Silverleaf wrote:
>> Perhaps the NAR could create a seperation between class of ADULT membership
What combination of services and price would appeal to those not ready to step up to full membership?
Jflis wrote:
>> what *about* the health of the hobby? My personal opinion (no data to support this,
>> just an observation) is that it is not as healthy (per capita) as it was in the 60's and
>> 70's. Two reasons that I see is 1) the state of our space program and how it is
>> persceived by the media and 2) the ultra cautious, PC society that we have built.
Agreed on all points.
>> As to the cost of NAR membership. I think it needs to be re-reviewed.
The NAR Board conducts a financial review at every meeting. One thing John Worth, retired Executive Director of the AMA taught me was that an organization cant support its mission and activities if its going broke. Unless we either cut services or raised more money, we had no choice but to raise dues when we did. I didnt like doing it, and Im not happy about it, but it beats being bankrupt.
I will however give more thought to this idea of limited memberships. I hesitate only because I dont know the right mix of price and service to make it work yet.
texasck1 wrote:
>>I know in an earlier thread, the guy from NAR (I don't know his name)
Uh, that would be me (grin)
>> Offer something that is of real value to the beginner and experienced
>> rocketeer alike. Their greatest strength is not the insurance, but the wealth of
>> experience that the members have.
Ok, so how do I package it and then get people to pay for it? The only successful example I know of for website delivery of expertise is the Wall Street Journal. Other newspapers, who are selling their expertise in explaining the events of the day, cant get people to pay to access their sites. They run those sites to sell ad space to others who want to reach the papers readers, and to support print subscribers. At best, they break even on the deal.
I think this analysis of selling expertise is spot on, but I be darned if I know how to build an organization around it and cover the costs of doing it.